Remember: Today’s shoppers demand lightning-fast responses and personalized customer experiences.ĭeploying a WhatsApp chatbot solution for your business helps you satisfy this bare minimum. Your brand could seem disengaged – or worse, uncaring. Not having a chatbot could make your business slow to respond. As one of the leading messaging apps, the platform hosts billions of potential customers – not to mention business partners and potential employee talent.Ī WhatsApp bot can help enable personalized one-on-one conversations with all these target groups at scale. WhatsApp chatbots are critical for enterprises that want to take advantage of WhatsApp’s high market penetration. Why Do Businesses Need WhatsApp Chatbots? They let you respond, initiate conversations, and track outreach performance data even if you are a startup – or running a contact center with a skeleton crew while you tackle more critical issues. You don’t have to build the venue you just have to show up and be willing to engage.īots make it easier to do this consistently. WhatsApp’s success makes it possible to build an outreach strategy atop existing groundwork. These bots can focus on a key business goal such as automating customer service and support tasks. WhatsApp chatbots are computer programs that can converse with humans in a seamless, organic way via the WhatsApp platform. They can tirelessly repeat information and personalized responses based on the user’s preferences and interests. What is a WhatsApp Chatbot?Ĭhatbots build on various forms of artificial intelligence to achieve different communication goals, like interpreting a user’s input and responding accordingly or learning from past conversations to provide more relevant answers. Just as you would train a contact center agent to handle business in the most lucrative way possible, you will need to optimize your WhatsApp bot with automation best practices and optimal conversation design. And this is only possible by building efficient processes and a high degree of WhatsApp automation.Īn AI-enabled WhatsApp chatbot can be a powerful tool for businesses to drive customer engagement, raise satisfaction, and increase sales – provided it is built correctly. There is no other communication channel that matches this messaging platform in rate of growth, scope, and scale.įor businesses, this presents both an opportunity and a challenge.īecause, both the strength and the success of this channel depends upon a brand’s ability to converse with hundreds or thousands of customers simultaneously. Today WhatsApp is a messaging platform that connects over a quarter of the global population & enables more than 100 billion interactions a day.*
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